Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views. Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.
Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.
Title: Break Through The Noise (Hardcover)
Author: Staples, Tim
Publisher: Houghton Mifflin Harcourt
Date Published: Hardcover – Illustrated, 1 Aug. 2019
Category: Business & Economics
Subject: E-Commerce
Binding: Hardcover
Reading Age: Books for Adults
No. Of Pages: 256 pages
Language: English
ISBN-13: 978-1328618566
Amazon Price: £18.34